Thursday 30 June 2022

Meta’s co-accused Sama to retain BCorp status until case is determined

Meta’s co-accused Sama to retain BCorp status until case is determined

Meta’s main subcontractor for content moderation in Africa, Sama, will retain its BCorp certification until the case against it in Kenya, over claims of union busting and exploitation, is determined. The referenced case, which also includes allegations against Meta, was filed in May this year by Daniel Motaung, a former content moderator in the East African country.

The corporate responsibility group, B Lab, told TechCrunch that the decision to uphold Sama’s certification was made after its standards management team concluded an initial review of allegations against the company, as captured in a Time magazine article, and following similar complaints received through its complaint process.

The BCorp status is a stamp of approval for companies seen to meet high standards of transparency, performance and accountability, taking into account several factors including employee welfare, company structure and work process. The status is arguably one of the reasons Sama says it’s an ethical AI company.

“In cases where legal or regulatory action is possible, B Lab does not pursue independent concurrent investigations. Our complaints process recognizes the vigor of the legal processes and relies on the outcomes of those judgments,” B Lab said.

“After the outcome of the lawsuit is available, further action against Sama may also be taken in the form of a formal investigation with a decision on eligibility by B Lab’s Standards Advisory Council. This may also require an onsite visit by B Lab to Sama offices in East Africa and interviews with content moderation employees,” it said.

The B Lab said it is holding off certifying new companies that employ content moderators, adding that it will include new risk standards that companies employing content moderators will have to meet to be considered for the status.

The new standards will include transparency, especially during recruitment, access to wellness programs, and company accountability to monitor the health of the employees.

Case files say Sama carried out a “deceptive recruitment process” by opening up vacancies that failed to mention the nature of the job that successful applicants would do at its hub in Nairobi. The moderators are sourced from a number of countries, including Ethiopia, Uganda and Somalia.

According to court records, Motaung, who was laid off for organizing a 2019 strike, and trying to unionize the subcontractor’s employees, said his job exposed him to graphic content, which has left a lasting effect on his mental health.

The moderators sift through social media posts on all its platforms, including Facebook, to remove those perpetrating and perpetuating hate, misinformation and violence.

Motuang is seeking financial compensation for himself and other former and existing moderators, and also wants Sama and Meta compelled to stop union busting, and provide mental health support amongst other demands.

Meta wants the case dropped, noting that moderators had signed a non-disclosure agreement, barring them from issuing evidence against it.



Sharpen your credit card, the Apple Store is down

Sharpen your credit card, the Apple Store is down

At June’s WWDC, Apple launched a slew of new and exciting products, only to mention that they’d be available to order at some point later this month. Well, as the end of the month draws closer by the minute, it looks like Apple is updating its store, presumably to make some of those tasty morsels of carved-out-of-aluminum goodness available for ordering.

So, what are we expecting? As Greg summarized, the company made a ton of announcements, but most of those aren’t relevant to the hardware side of things. Including, well, this cavalcade of stupidity. Ahem.

 

Anyway, here’s a few of the announcements you can touch with your fingers — hardware, in other words — that we’re expecting to show up available to order:

We’ll update this article once the store is back and we’ve figured out what’s changed, and how you can do some damage to your credit card this time around.

Read more about WWDC 2022 on TechCrunch



China’s tech giants promise speculation-free NFTs

China’s tech giants promise speculation-free NFTs

The future of non-fungible tokens is getting more clarity in China as the country’s tech giants come together to formulate standards for the nascent industry.

The China Cultural Industry Association, along with Tencent, Ant Group, Baidu, and others, jointly issued a “self-disciplined development proposal” for the “digital collectible industry,” a rebranded term for NFT in China to do away with the technology’s financial aspects.

While industry associations do not have regulatory power, they can be conducive to developing standards and best practices within an industry. The China Cultural Industry Association was founded with permission from the State Council and counts Alibaba and Tencent among its members, according to information on its website.

China’s NFT enthusiasts have been watching out for regulatory directions from the top. After China outlawed cryptocurrency trading, the speculation was that NFTs in their purest form — traded with cryptocurrencies on global, public blockchains, freely and anonymously — would not be allowed in the country.

That looks to be the case. In April, China’s financial associations proposed that NFTs must not be used for securitization or transacted in cryptocurrencies.

China’s NFT industry may be a step closer to regulation with the country’s largest platform operators taking a stance. Digital collectible platforms, according to the proposal issued by Tencent, Ant Group, and others, should hold relevant regulatory permits, ensure the security of underlying blockchain technologies, enforce user real-identity checks, step up intellectual property protection, resolutely ban financial speculations, and promote rational consumption among users.

Tech firms in China have been testing the waters before NFT regulations set in. Behemoths from Tencent, Ant Group to Baidu have all launched their digital collectible marketplaces built on private, consortium chains. Users can only make purchases with the Chinese fiat currency RMB, and secondary trading is widely prohibited to prevent price gouging.

One company decided to take its ambition beyond China to explore the full scope of NFTs. In April, Bilibili, China’s top user-generated video streaming site, commissioned a Singapore-based company to launch an Ethereum-based NFT collection inspired by the site’s brand assets.



Visby Medical tests positive for a Series E extension at $1B+ valuation

Visby Medical tests positive for a Series E extension at $1B+ valuation

Medical diagnostics company Visby Medical raised $100 million in a Series E round earlier this year. Today, the company told me it extended that round by an additional $35 million at the same valuation as the rest of the round. This financing will enable Visby Medical to scale production capacity from tens to hundreds of thousands of monthly tests. It will also further expand its product lineup to include COVID + influenza A/B combination testing, antimicrobial resistance panels, and deliver at-home PCR diagnostics to consumers.

“The valuation is just over $1B post-money,” a spokesperson for the company told TechCrunch over email. “The extension is at the same valuation as the rest of the round, which we think demonstrates that these are long-term investors, not influenced by short-term fluctuations in the public markets.”

The company told me it consciously sought out investors that would be eager to continue to invest long-term. The original $100 million was led by Ping An Voyager Partners and joined by the Healthcare of Ontario Pension Plan (HOOPP). The round also included participation by existing investors including John Doerr, Cedars Sinai Medical Center, ND Capital, Artiman Ventures, Pitango Venture Capital, Blue Water Life Science Advisors and Nissim Capital.
The extension round of an additional $35 million was led by Lightrock, who joined existing Series E investors including John Doerr, Cedars Sinai Medical Center, ND Capital, Artiman Ventures, Pitango Venture Capital, Blue Water Life Science Advisors and J Ventures.

“At Visby Medical, we are revolutionizing patient care by developing diagnostics that healthcare providers can use to test for any infection at anytime, anywhere,” said Visby Medical Founder and CEO Adam de la Zerda, PhD in a statement to TechCrunch. “Especially during these times of market slowdown, our investors have shown significant confidence in Visby’s innovative technology and mission. This funding will enable us to further our goal to provide the world’s first instrument-free handheld PCR platform to accurately and rapidly test for a variety of serious infections to anyone who needs it.”

Visby’s PCR diagnostic technology is being developed in multiple therapeutic areas and is aimed to address a critical and growing global need: to combat the significant rise in infectious diseases, including on-the-spot STI rapid testing solutions.

The financing goes to show that there’s still money out there, and it’s encouraging to see that companies are more forthcoming about announcing both round extensions — which traditionally have been frowned upon by the investment community — and valuations as part of their funding journey.



Micro-pyramid lenses triple light hitting solar panels

Micro-pyramid lenses triple light hitting solar panels

Stacks of teeny lenses that look like inverted pyramids could juice up solar panels, helping them capture more light from any angle on both sunny and overcast days.

Solar panels perform best in direct sunlight, which is why some solar systems track the big fireball across the sky, turning to face it for maximum light. Unfortunately, such tracking tech is pricey and moving parts can break.

Shortcomings like these motivated researchers at Stanford to develop an alternative. The resulting tech—named Axially Graded Index Lens or AGILE for short—offers a way to boost the efficiency of static solar panels, even in diffuse light, authors Nina Vaidya and Olav Solgaard said in a peer-reviewed paper. Prototype arrays of AGILE lenses successfully concentrated light into a 3x smaller area, while retaining 90% of its power in the best-case scenario, and well ahead of more elementary concentrators when the light was more slanted (sometimes concentrators can sacrifice light intensity but come out ahead of gathering angle). 

Concentrating light to squeeze more energy out of solar panels is nothing new, but the authors point out that concentrators such as fresnel lenses and mirrors provide only “modest acceptance angles.” Incidentally, the pyramidal design also succeeds in looking glamorous in a render video released alongside the paper.

AGILE lens prototype shown in three stages of development

The AGILE lens prototype shown in three stages of development. A: Bonded glass. B: with aluminium sidewalls. C: with a solar cell absorbing light.

The internet is littered with neat ideas that could help us capture more energy from the sun. Many are inspired by things in nature, such as butterfly wings, fly eyes, flower petals and even puffer fish. The design for AGILE “did not come from nature,” per Vaidya, but the paper acknowledges that “there are features of AGILE that can be found in the retina of fish (e.g. Gnathonemus) and compound eyes in insects (e.g. Lepidoptera), where a gradient index is present as anti-reflection to maximize transmission as well as to enable camouflage.”

Though the researches did not announce any plans to commercialize AGILE, the prototypes were designed with the solar industry in mind using readily available materials, according to a Stanford press release.

“Abundant and affordable clean energy is a vital part of addressing the urgent climate and sustainability challenges,” said Vaidya. “We need to catalyze engineering solutions to make that a reality.”



Sava, a spend management platform for African businesses, gets $2M pre-seed backing

Sava, a spend management platform for African businesses, gets $2M pre-seed backing

When Yoeal Haile started Aspira, a lending service, in 2017, he wanted to give Kenyans more choice about buying stuff on credit. The business eventually grew to a point where it offered over $1 million in loans to customers monthly. Still, Haile noticed a bigger underserved opportunity on the other side of the spectrum: small and medium businesses (SMBs).

Retailers on the Aspira platform, like most African businesses, struggled with cash flow problems and lacked access to affordable credit to grow their businesses. While banks use rigorous credit policies and don’t care much about small businesses, particularly those without any local credit history or track record, informal lenders act as loan sharks to the detriment of these businesses.

That said, there are still many lending services that SMBs can access in the market. Earlier this year, Haile and his co-founders Federico Von Bary Landesmann and Kolawole Olajide decided to add to that list by starting Sava, the South African fintech that has raised $2 million in pre-seed funding. The pre-seed round included several Africa-focused investors: Quona Capital, Breega, CRE Ventures, Ingressive Capital, RaliCap, Unicorn Growth Capital and Sherpa Ventures.

“During my time at Aspira, when I was working with about 100 retail partners, I noticed that a lot of them struggle to stay on top of the cash flows and then manage their finances,” Haile told TechCrunch on a call. “Most of them were shut out of access to the traditional credit market. Ultimately, with nobody serving them, we saw this as an opportunity to shift from doing consumer finance to doing more SME and business finance.”

Sava highlights two specific pain points businesses confront around spend management and reconciliations. One, businesses don’t have tools to enable them to control spending. Two, business owners and their teams spend a lot of hours engaging in manual record-keeping and reconciliations and lack sufficient data to lend prudently.

Haile said his co-founders also encountered identical issues while running their past ventures. And after brainstorming possible solutions, they settled on using the spend management model pioneered by the likes of Brex, Ramp and Jeeves to launch Sava. 

“The spend management model is a way not only to bring the tools that small, medium and large businesses need to run their financial operating system in the background. But also to be able to capture the data that gives you a full 360 picture of the true financial health of a business,” CEO Haile commented. “This is a problem globally, but more so in African markets, given that the banks are hesitant to lend in general. When you don’t have a dataset to help support and underwrite these businesses, that combination leads to businesses being shut out and the credit gap continuing to grow yearly. So that’s what we’re trying to solve with what we’re building.”

A functional credit system and high penetration of credit cards form the backbone of corporate spend and expense management platforms. It’s why the most prominent players operate in the U.S., Canada and Europe, and even Latin America. Africa, on the other hand, has a low credit card penetration, which might be one of the reasons why spend management platforms from the continent lag behind their global counterparts. In 2017, the continent had a 4% credit card penetration rate.

So, in addition to the credit bureaus, spend management platforms such as Sava are required to use other mediums to evaluate consumer and business credit viability. Africa is home to some of the highest mobile money penetration and has decent bank account usage. As such, Sava, which is yet to launch, says it combines bank accounts, mobile wallets, payment and accounting integrations all in one platform.

“If you look at it from a business standpoint, you have bank accounts, mobile money accounts, payroll, invoices — these are a variety of data points that most financial institutions don’t have access to. And the thing about our spend management platform is that it brings together these different pieces into one software,” commented Haile.

With this, Sava says it’ll help businesses control spending using spend management tools, reconcile accounting records, digitise expense reimbursements and integrate budgets and actual cash flows.

However, the South African fintech still plans to provide credit cards to clients’ employees as it will form the basis on which the company provides liquidity to its business customers. “What we’re doing is converting these debit cards to credit cards, which banks do not offer to businesses,” the chief executive said. “We will give businesses access to 30 days of credit for free, and having access to a flexible, revolving overdraft facility or working capital loan is a huge gap for thousands of businesses on the continent.” 

Sava intends to make money on interchange fees on credit card transactions, subscription fees when businesses access its platform and interest income from loans issued. It also has to upsell clients on some third-party financial products like insurance. 

Haile said the spend management platform will launch its beta in South Africa in Q3. South Africa is the continent’s biggest total addressable market, where formal businesses have large distributed sales teams and have a more functioning credit system to handle spend management solutions. Sava also plans to launch in Kenya in Q4, and with time, it’ll look to expand into other markets like Nigeria and Egypt. Across the continent, Sava faces competition from upstarts offering comparable and vertical services such as Tiger-backed Float, Y Combinator-backed Lenco and Boya, Prospa, and Brass.



Lenskart acquires majority stake in eyewear brand Owndays in $400 million deal

Lenskart acquires majority stake in eyewear brand Owndays in $400 million deal

India’s Lenskart is buying a majority stake in Japan’s Owndays, the two firms said, creating one of Asia’s biggest online retailers of eyewear. The firms did not disclose the financial terms of the deal, but a person familiar with the matter said the merger values 32-year business Owndays at $400 million.

The 12-year-old Bengaluru-headquartered startup is buying Owndays’ shares from L Catterton, Mitsui and Principal Investments, the two firms said. Owndays co-founders Shuji Tanaka Take Umiyama will continue to be shareholders and lead the management team at the Japanese firm.

The deal will extend the merged entity’s reach to 13 Asian markets, including India, Singapore, Thailand, Taiwan, Philippines, Indonesia, Malaysia, and Japan, the two said.

“The way people buy eyewear is changing rapidly and at Lenskart it is our mission to drive this transformation globally. In today’s age, the customer wants great products, great prices, and delightful experiences all the time. With Owndays we move a step closer to democratizing eyewear,” said Peyush Bansal, co-founder and group chief executive of Lenskart, adding that he has known Shuji-san and Take-san for over five years.

The development comes at a time when Lenskart, backed by SoftBank and Premji Invest, is finalizing a new round of funding at over $4.5 billion valuation, according to people familiar with the matter.

Founded in 1989, Tokyo-based Owndays designs and manufactures optical eyewear. The company operates over 350 shops across Asia in locations including Japan, Singapore, Australia, India and Hong Kong. It sells over 2.5 million pairs of glasses a year.

The firm, which received backing from L Catterton Asia and Mitsui in 2018, never disclosed how much money it had raised, but it was in conversation with private equity firms Longreach and Navis Capital to sell the business, Bloomberg reported early this month.



NFT giant OpenSea reports major email data breach

NFT giant OpenSea reports major email data breach

Opensea, the popular NFT marketplace that hit a colossal $13 billion valuation in January, is warning users of email phishing after a data breach.

A staff at Customer.io, an email vendor contracted by OpenSea, misused their employee access to download and share email addresses of OpenSea’s users and newsletter subscribers with an unauthorized external party, the world’s largest NFT marketplace said Wednesday night.

The scale of the security breach appears massive. “If you have shared your email with OpenSea in the past, you should assume you were impacted,” the company said, adding that it’s working with Customer.io in an ongoing investigation and has reported the incident to law enforcement.

More to come…



Black Swan analyzes social media to predict which products will be successful

Black Swan analyzes social media to predict which products will be successful

Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the right innovations, then. That’s true during less chaotic times, but the stakes are higher at the moment.

While founded long before the pandemic, Steve King says that Black Swan Data, the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. Black Swan’s other co-founder, Hugo Amos, was a digital marketing strategy manager at PepsiCo.

“One night in a Toronto bar, Amos and I had our ‘eureka’ moment to connect seemingly disparate data sets to predict consumer behavior,” King told TechCrunch in an email interview. “Having scribbled the idea down on the back of a beer mat (which is now hanging in the London HQ office reception area), Hugo and I returned to the U.K. to start Black Swan. We felt there had to be a better way for businesses and brands to make use of the mass of data available to them; data is largely irrelevant unless you can harness its power effectively.”

Black Swan claims to leverage published research out of Stanford, University College London, Meta and others to try to predict social trends and sales data months into the future. To conduct market research, the platform looks at billions of tweets, posts, discussion forum threads, reviews and blog posts over a two-year period and then filters for roughly 400,000 distinct concepts (e.g. “Themes,” “Ingredients,” “Brands,” “Product types,” “Benefits & needs”) in the data, for example when people discuss food that’s healthy for children to eat after school. From this, Black Swan finds the relationships between concepts to extract insights that — hopefully — help guide a company’s product development.

“Embracing AI gives users the ability to glimpse the future — using predictive algorithms to skate to where the puck is going rather than where it is today,” King said. “Black Swan is akin to the world’s largest focus group. It continuously analyses this data to map growth opportunities and identify emerging trend signals earlier, and more accurately, than traditional market research approaches. This capability is bringing a more scientific and comprehensive approach to the new product innovation process, helping brands to de-risk decision making in uncertain times when consumer behaviour is rapidly shifting.”

It’s true that product development is risky. According to one source, 95% of the more than 30,000 new products introduced every year fail. The failure rate of new grocery store products alone is estimated at between 70% to 80%.

But can AI predict success? The answer isn’t clear. Black Swan claims it can, as do startups like the similarly named Black Crow AI, which sells a service that projects which products e-commerce customers will buy, and Turing Labs, which uses AI to formulate CPG products for mass-market appeal. Just because an algorithm is accurate today, however, doesn’t guarantee that it’ll be accurate tomorrow. As the data shifts, the predictions can shift off course, in the worst case giving a false sense of security.

That’s perhaps why King is careful to note Black Swan doesn’t replace human judgement. Rather, it’s meant to help companies see product categories through the eyes of a consumer, he said, while accounting for individual tastes and preferences.

In any case, Black Swan has done quite well for itself as of late, growing its customer base to 50 companies, including PepsiCo, J&J, Kraft Heinz, SC Johnson and P&G. (PepsiCo has been open about the partnership, crediting Black Swan’s platform with its new line of Propel sports drinks infused with immunity ingredients.) Annual recurring revenue stands at $10 million, and Black Swan — which today announced that it raised $17 million — plans to expand its 170-person workforce to more than 200 by the end of the year. Among other areas of focus in the near term will be growing the startup’s U.S. market share and supporting product development, according to King.

Oxx led Black Swan’s latest funding round, with participation from AlbionVC. It brings the company’s total raised to $18.5 million.

“Black Swan was founded on a belief that brands can make better use of what people are talking about publicly online to help understand their behaviour, anticipate moments, and mold them to their advantage,” King said. “The adoption of tech-driven market-research solutions, and in particular AI-driven observational research and predictive analytics, has accelerated dramatically, and this is reflected in the growth of Black Swan … The benefit of this entire paradigm shift is that Black Swan sees the market from the consumers’ perspective and finds new and emerging trends earlier — enabling users to be more consumer-centric and stay ahead of the curve in their innovation strategies.”



Wednesday 29 June 2022

Amazon Prime Video’s Watch Party feature is now available on smart TVs and streaming devices

Amazon Prime Video’s Watch Party feature is now available on smart TVs and streaming devices

Amazon Prime Video’s Watch Party feature, which lets you watch a movie or a TV show together with your friends remotely, is now available on smart TVs, streaming devices like Roku, and gaming consoles like Xbox or PlayStation.

Before this expansion, the feature was available on desktops, Fire TV devices, and on the Prime Video app on iOS and Android. Now, you can watch titles with your friends through almost all kinds of devices that support Prime Video.

Amazon first started testing the Watch Parties feature on Twitch with select streamers. The next year, after the Covid-19 pandemic started, the firm introduced this feature as Watch Party on Amazon Prime Video. In 2021, it extended support for the Watch Party feature to Fire TV devices, so you can enjoy social watching sessions on a big screen.

“Prime Video Watch Party gives customers an immersive experience to share with friends, family, and other Prime Video users. A host gets to kick off the party by sharing his or her party link allowing up to 100 people to join in on the fun and chat throughout the show or movie. Watch Party is bringing people together from the comfort of our own living room,” the company said in a statement.

Amazon is not the only company that has launched a social viewing feature in the last few years. HBO partnered with a browser extension called Scener and Hulu launched its own synchronized watching feature for subscribers of its “No Ads” plan. While Netflix didn’t have any such function, people streamed co-watched titles through the Netflix Party (now renamed Teleparty) browser extension.



GetVantage offers revenue-based financing to India’s founders

GetVantage offers revenue-based financing to India’s founders

Some SMEs don’t want to get (or have access to) equity funding, but also want to stay away from high-interest bank loans. That’s the gap that revenue-based financing platforms like GetVantage want to fill. The Mumbai-based startup announced today that it has raised $36 million led by Varanium Nexgen Fintech Fund, DMI Sparkle Fund, along with returning investors Chiratae Ventures and Dream Incubator Japan. Varanium Capital partner Aparajit Bhandarkar will join GetVantage’s board.

Other participants included Sony Innovation Fund, InCred Capital and Haldiram’s Family Office. This brings GetVantage’s total raised so far to $40 million, along with a seed round in 2020, the same year it was launched by Bhavik Vasa and Amit Srivastava. GetVantage says it also has several debt lines with non-banking financial companies to help scale its financing platform.

Vasa told TechCrunch he co-founded GetVantage after working as chief growth officer at fintech Itzcash. “I came across the ‘ad for equity model,’ a barter deal where media houses take a certain stake in companies in return for advertising and promotions on their platform.” He then moved onto a job at remittance platform EbixCash and after quitting, he said he kept thinking of a way to provide alternative financing to startups.

“The traditional process of raising capital is complex, cumbersome and simply doesn’t work for all enterprises and business owners,” Vasa said. Many online entrepreneurs are underserved, he added, because “the VC model is somewhat broken and really based on who you know.” For founders without the right network, it’s hard to find investors. Some also prefer not to sell control and dilute ownership in their companies.

Vasa said he and Srivastava’s background as founders give them an advantage, because they understand the needs of other founders. The two met while running the Startupbootcamp fintech cohort.

GetVantage gives SMEs equity-free capital between $10,000 to $500,000 USD, with applications processed in about two days, and funds made available in five. It says that about 4,000 businesses have applied for non-dilutive financing through its platform so far, receiving a total of $270 million in funding. Some of its clients include Arata, BoldCare, Eat Better, Jade Forest, Naagin, Nua Wellness, Rage Coffee, Sid Farms and Zymrat.

Financing decisions are made using the company’s algorithms, which it says helps get rid of bias and make the application process faster. Its core tech is a proprietary machine-based learning model called the Credit Decision Engine and cloud-based Deal Management System.

Companies applying for capital connect their digital marketing platforms, like Google or Facebook, and revenue accounts including Shopify, Amazon, RazorPay or Stripe, to GetVantage’s platform. By doing that, they share their business’ spending and revenue for the past 12 months. GetVantage’s Credit Decision Engine then generates a customized term sheet in about 48 hours. After getting funds, clients then repay a pre-determined share of their revenue until they’ve paid back the full principal.

Vasa said companies typically repay financing in about six to nine months. There is no interest, and the company charges flat fees between 6% to 12%. “What is important to understand is that repayments are flexible and completely linked to revenue,” Vasa said. “So if revenue goes up, a company ends up paying back a little more in a particular month. If revenue goes down for some reason, the company pays back a little less that month.”

GetVantage is sector- and size-agnostic, targeting companies with strong fundamentals, recurring revenues and a revenue-vintage of between six to 12 months. Its clients have come from sectors as diverse as SaaS, direct-to-consumer e-commerce, edtech, health tech, cloud kitchens and nutrition. The company claims that it saw 300% year-over-year growth in 2021, and helped its clients achieve 1.8x revenue growth after receiving funding through GetVantage.

For entrepreneurs, GetVantage also has partnerships with a variety of businesses, including in marketing, sales, logistics and payment gateways. For example, vendors on some e-commerce marketplaces can apply for GetVantage funding directly through them, or through various payment gateways, marketing and logistics platforms.

In the long-term, GetVantage has its eye on Southeast Asia and the Middle East as potential markets, but for the time-being, it is “laser-focused” on India, Vasa said, citing statistics that say the market opportunity for revenue-based financing is now $5 billion to $8 billion and expected to grow to $40 billion to $50 billion as the direct-to-consumer market expands to $100 billion by 2025.

In a prepared statement, Bhandarkar said, “At Varanium we look to partner with founders and teams that have a bold approach to solving massive problems. We are thrilled to support Bhavik and the GetVantage management team to help accelerate GetVantage’s next phase of growth and unlock capital and revenues for thousands of fast-growing businesses that will power the future of India’s digital economy.”



Y Combinator announces Launch YC, a way for its portfolio to shout to the public

Y Combinator announces Launch YC, a way for its portfolio to shout to the public

Y Combinator has announced Launch YC, a platform where people can sort accelerator startups by industry, batch, and launch date to discover new products. The famed accelerator, which has seeded the likes of Instacart, Coinbase, OpenSea, and Dropbox, invites users to vote for newly launched startups “to help them climb up the leaderboard, try out product demos, and learn about the founding team.”

In a blog post announcing the news, Y Combinator said that the program has existed for years but only internally for YC founders.

Y Combinator is using Launch to target founders, developers, investors, and job-seekers looking for the “Stripes and Airbnbs of the future.” Y Combinator founders, meanwhile, can launch on any day at any time. YC Head of Communications Lindsay Amos saidi that Y founders who are currently participating in an accelerator batch can announce via Launch before Demo Day. To me, it makes the biannual event a more evergreen affair.

“​​We did this to solve a problem every founder faces: getting in front of early customers and investors,” Amos said over email.

Launch YC feels like Y Combinator’s strategically-sound answer to one of the loudest critiques of its model in recent years: as its cohort size has bloated, standing out within a batch is harder than ever. As standing out inside of YC has become more difficult, and given how important distribution is for early-stage startups, YC offering a way for startups to make a bit more noise might make the implied equity cost of its program more attractive.

In my view, it looks like the accelerator is taking a not-so-subtle swipe at Product Hunt, a nearly decade-old website – and previous Y Combinator alum – that is the go-to place for founders to launch their products and services to users. Unlike Product Hunt, Y Combinator doesn’t have a comment section yet but they are taking feature requests. As of right now, Launch will only be for recently-backed YC Companies, and product updates from YC Alumni.

In response to questions about the overlap between the two institutions, Amos wrote that “we encourage YC founders to launch on many platforms — from the YC Directory to Product Hunt to Hacker News to Launch YC — in order to reach customers, investors, and candidates.”



Tuesday 28 June 2022

Tesla lays off nearly 200 Autopilot workers, shutters San Mateo office

Tesla lays off nearly 200 Autopilot workers, shutters San Mateo office

Tesla has gutted the data annotation team working on Autopilot, laying off nearly 200 employees and shutting down the San Mateo, California office where they worked. The layoffs, first reported by Bloomberg, have been confirmed by sources who talked to TechCrunch on condition of anonymity.

The cuts come amid a broader reduction of jobs at Tesla. However, these layoffs targeted personnel once deemed critical to the company’s Autopilot advanced driver assistance system and more notably efforts by CEO Elon Musk to further develop automated driving functions through the $12,000 optional FSD system.

Until today, Tesla had hundreds of data annotation employees working on the Autopilot team in San Mateo and Buffalo, New York. The San Mateo office had a headcount of 276, and after laying off 195 staffers from all ranks — supervisors, labelers and data analysts — the team is left with 81 workers, who sources say will be relocated to another office.

Most of the workers were in moderately low-skilled, low-wage jobs, such as Autopilot data labeling, which involves determining if Tesla’s algorithm identified an object well or poorly, according to one source.

The source noted layoffs of this team were rumored to be on the table for months, and that the work would be offloaded to Buffalo.

Based on data from Glassdoor, jobs like data annotation specialists or data analysts at Tesla pay less in Buffalo than in San Mateo. It’s unclear if Tesla is shifting workers to the New York office to reduce costs or as a strategy to become eligible for New York State’s many job incentives, like the New York Youth Jobs program tax credit or the credit for employment of persons with disabilities.

That said, it likely won’t be a 1:1 replacement in Buffalo, where sources say Tesla will probably just inundate the existing team, “as is the Tesla way. Act now, deal with the consequences later.”

If Tesla is indeed not going to be hiring more data labelers and others to work on Autopilot — which the company has said is a vital ingredient for training deep neural networks that can help improve the full self-driving beta software — then what will happen to that technology? Perhaps Tesla will change course on its vision-only approach to autonomy and start introducing lidar and radar to its vehicles.

Layoffs or terminations?

While sources confirm the 195 Autopilot team members who were let go Tuesday were indeed laid off, they also say most of the “layoffs” that began in the end of May were, in reality, terminations based on performance.

Terminating employees based on performance allows any company the chance to avoid going through certain legal requirements like the Worker Adjustment and Retraining Notification (WARN) Act, which helps ensure advance notice in cases of qualified plant closings and mass layoffs.

Indeed, last week, two former Tesla employees filed a lawsuit against the automaker alleging the company did not provide the 60 days of advance notice required by federal law during its recent round of layoffs.

There is also a class action lawsuit being carried out against Tesla that sources say recruits more spurned workers everyday.

Tesla stock is down 5% on Tuesday in after-hours trading.



Facebook and Instagram are removing posts offering to mail abortion pills

Facebook and Instagram are removing posts offering to mail abortion pills

In the aftermath of the Supreme Court’s decision to overturn Roe v. Wade, some Facebook and Instagram users planning to help distribute legal abortion pills are finding themselves censored.

According to a Motherboard report, users on Friday began seeing Facebook remove posts offering to mail abortion pills — the same day that the Supreme Court issued the ruling.

Remarkably, Facebook’s moderation on the issue was so aggressive that users saw their posts removed within seconds. One user observed that their account was suspended after a post that read “I will mail abortion pills to any one of you. Just message me.”

Motherboard was able to replicate the phenomenon, also earning a 24-hour account suspension in the process. The key phrase for automated removal appears to be “abortion pills” as other posts with other combination of terms didn’t flag the platform’s moderation systems.

The Associated Press reported similar behavior on Instagram, with some users seeing their posts offering to support others in obtaining abortion pills removed “within moments.” The AP made a test post repeating the message about abortion pills and also saw the message removed in less than a minute.

Meta Policy Communications Director Andy Stone addressed in a Twitter reply reports of both platforms censoring posts about abortion pills, noting that the company’s policies do not allow transactions of prescription drugs.

Stone admitted that Meta found “some instances of incorrect enforcement” of its rules, though declined to clarify in more detail. He did not explain why posts with the phrase “abortion pills” saw such swift enforcement, even while other prohibited content about guns, pain pills and cannabis did not.

Stone cited Meta’s rules on restricted goods and services, which prohibit efforts to buy, sell or trade pharmaceuticals except in cases where “legitimate healthcare e-commerce businesses” offer delivery.

Instagram also tweeted Tuesday that some users were seeing “sensitivity screens” hiding posts that shouldn’t be hidden. The company called the behavior a bug and confirmed to TechCrunch that it was related to user reports about abortion-related content being censored. A Meta spokesperson noted that posts about abortion aren’t the only topic affected by the “bug,” but did not name other kinds of content that were affected.

With the aftershocks of the Supreme Court’s Roe decision beginning to reverberate, prescription abortion pills are poised to be a topic of extreme controversy. The White House issued a fact sheet on Friday noting the administration’s plans to defend access to mifepristone, which has been FDA approved to end pregnancy for over two decades.

The fact sheet mentioned that the Biden administration would work with Health and Human Services to “identify all ways” to maximize access to mifepristone, including through telehealth and the mail. As the legal status of mifepristone faces potential future state-level challenges, Biden’s Department of Justice could also become involved.

“And we stand ready to work with other arms of the federal government that seek to use their lawful authorities to protect and preserve access to reproductive care,” Attorney General Merrick Garland said. “… States may not ban Mifepristone based on disagreement with the FDA’s expert judgment about its safety and efficacy.”



Pinterest pins down a new CEO: Google exec Bill Ready

Pinterest pins down a new CEO: Google exec Bill Ready

After a 12-year run, Pinterest co-founder Ben Silbermann is stepping down from his perch as CEO of the popular image and link-sharing service.

Following word of Silbermann’s departure, Pinterest’s stock price rose by more than 8% in after-hours trading. That initial pop may have been a sigh of relief from some investors, who’ve watched Pinterest’s stock steadily decline over the last year. Or, perhaps it’s a vote of confidence for Pinterest’s incoming chief executive: Google commerce boss Bill Ready. 

In 2021, Pinterest announced a goal to steeply increase the number of women among its leadership ranks. Yet this transfer of power means another man will be in charge of a service that’s uniquely popular among women.

More on this particular man: Ready most recently oversaw Google’s shopping and payments efforts. Earlier, Ready roamed PayPal’s halls as its chief operating officer, and before that, he ran Braintree (which PayPal snapped up in 2013 for $800 million). Ready is also a board member of Williams-Sonoma (the place for looking at pricey copper pots and pans) and payroll company ADP. The incoming executive’s extensive history in payments and shopping software dovetails plainly with Pinterest’s ever-growing interest in selling stuff.

“In our next chapter, we are focused on helping Pinners buy, try and act on all the great ideas they see,” said Silbermann in a statement. The co-founder will stick around as Pinterest’s first executive chairman.

Curiously, PayPal was reportedly looking into buying Pinterest back in October 2021. Days later, the payments firm squashed the “rumor” in a note to investors, saying it was “not pursuing an acquisition” at that time.



UK urgently needs new laws on use of biometrics, warns review

UK urgently needs new laws on use of biometrics, warns review

An independent review of UK legislation has concluded the country urgently needs new laws to govern the use of biometric technologies and called for the government to come forward with primary legislation.

Among the legal review’s ten recommendations are that public use of live facial recognition (LFR) technology be suspended pending the creation of a legally binding code of practice governing its use, and pending the passing of wider, technologically neutral legislation to create a statutory framework governing the use of biometrics against members of the public.

A handful of UK police forces have been keen adopters of LFR, which has led to civil rights challenges and ongoing condemnation by human rights groups.

A year ago, the UK’s information commissioner also went public with concerns about reckless and inappropriate use of LFR in public places.

Since then, we’ve also seen the Information Commissioner’s Office (ICO) fine the controversial, U.S.-based facial recognition company Clearview AI, which uses selfies scraped off the internet without consent to power an AI-based identification matching service it’s targeted at law enforcement and other public sector bodies, and also order it to delete UK citizens’ data.

Despite plentiful concerns about existing use of biometrics against the UK public and their patchy regulation, the government’s digital policymaking has largely focused elsewhere to date — such as on online content regulation and post-Brexit data protection deregulation, in the digital sphere.

Although the government also recently indicated that its forthcoming Data Reform Bill will clarify the rules on police use of biometric data — by supporting the development of “policing-led guidance such as new codes of conduct.”

However, the independent legal review that’s been published today is calling for a more comprehensive approach to regulating public sector use of biometrics.

The review, which was commissioned by the Ada Lovelace Institute back in 2020 and led by Matthew Ryder QC, warns that the UK’s current legal regime is “fragmented, confused and failing to keep pace” with developments in biometrics.

“We urgently need an ambitious new legislative framework specific to biometrics. We must not allow the use of biometric data to proliferate under inadequate laws and insufficient regulation,” said Ryder, of Matrix Chambers, in a statement.

A key recommendation he calls for in the review is for the scope of biometrics legislation to cover use of the technology not only for unique identification of individuals but also for classification.

“Simply because the use of biometric data does not result in unique identification does not remove the rights-intrusive capacity of biometric systems, and the legal framework needs to provide appropriate safeguards in this area,” the review argues.

It also calls for sector and/or technology-specific codes of practice to be published — setting out “specific and detailed duties” that arise in particular use cases. It also recommends that a framework governing use of biometrics against members of the public should supplement (rather than replace) existing duties under the Human Rights Act, Equality Act and Data Protection Act.

Another recommendation is for a national biometrics ethics board to be set up — to have a statutory advisory role in respect of public sector biometrics use. The review also recommends that its advice is published and that bodies that go against its advice must publicly set out their reasons why.

“The regulation and oversight of biometrics should be consolidated, clarified and properly resourced. The overlapping and fragmented nature of oversight at present impedes good governance,” the review goes on to recommend, further warning of “significant concerns” about the proposed incorporation of the role of Biometrics and Surveillance Camera Commissioner into the existing duties of the ICO.

“We believe that the prominence and importance of biometrics means that it requires either a specific independent role, and/or a specialist commissioner or deputy commissioner within the ICO,” the review notes. “Wherever it is located, it must be adequately resourced financially, logistically, and in expertise, to perform the governance role that this field requires.”

The review is predominantly focused on public sector use of biometrics but its authors are calling for additional study of private sector applications of biometrics to consider how best to shape appropriate legislation — warning that further private-sector-specific research is “particularly important given the porous relationship between private-sector organisations gathering and processing biometric data and developing biometric tools, and public authorities accessing those datasets and deploying those tools.”

“[S]trong law and regulation is sometimes characterised as hindering advancements in the practical use of biometric data. This should not be the case. In practice a clear regulatory framework enables those who work with biometric data to be confident of the ethical and legal lines within which they must operate,” adds Ryder in a foreword to the review.

“They are freed from the unhelpful burden of self-regulation that arises from unclear guidelines and overly flexible boundaries. This confidence liberates innovation and encourages effective working practices. Lawmakers and regulators are not always helping those who want to act responsibly by taking a light touch.”

The Ada Lovelace research institute, which commissioned the review, is publishing a policy report to accompany it in which it presses the government to act — drawing on what it says was a 3-year program of public engagement to feed the policy research, including conducting a representative survey on UK public attitudes toward facial recognition technology and engaging with the Citizens’ Biometrics Council, a body comprised of 50 UK adults “assembled to learn and then deliberate on biometric governance in greater depth.”

“Both the survey and the citizens’ council highlighted public support for stronger safeguards on biometric technologies,” it notes.

Some of the Institute’s recommendations echo those in the legal review — including urging government to pass primary legislation to govern the use of biometrics and that oversight and enforcement of the regime should sit within a new regulatory function focused on biometric technologies, which is “national, independent and adequately resourced and empowered.”

It is also calling for the proposed regulator to assess biometrics technologies — both to require that all biometric technologies meet “scientifically based and clearly established standards of accuracy, reliability and validity” and to assess the proportionality of biometric technologies “in their proposed contexts, prior to use, for those that are used by the public sector, in public services, in publicly accessible spaces, or that make a significant decision about a person.”

“This proportionality test should consider individual harms, collective harms and societal harms that may arise from the use of biometric technologies,” it suggests. “If approval is granted, the regulatory function should monitor the technology during its deployment and implementation stages, and continuously as long as the system is in use.”

Another recommendation of the Institute is for regulatory monitor to trigger the creation of codes of practice “that may include bans or moratoria.” And the Institute is also calling for a moratorium on the use of biometrics for one-to-many identification in publicly accessible spaces and for categorization in the public sector (or for public services and in publicly accessible spaces) until governance legislation is passed.

Commenting in a statement, Carly Kind, the Institute’s director, said: “Our three-year programme of research demonstrates that the public support stronger safeguards and the existing legal landscape is inadequate. The government must take on this important issue and bring forward new primary legislation on biometrics.”

The European Union is ahead of UK policymakers when it comes to regulating applications of AI technologies — having already come out with a draft proposal last year (aka, the AI Act). However, the EU’s proposed risk-based framework for regulating applications of AI has faced plenty of criticism from civil society and human rights groups that are concerned it does not go far enough to put guardrails around fundamental rights.

And while the draft legislation includes a proposal to ban (some) police use of remote biometrics in public, again critics argue the provision contains so many qualifications it’s not actually a meaningful limitation.

Discussing the EU’s proposed AI regulation, Imogen Parker, associate director for policy at the Ada Lovelace Institute, argues there’s an opportunity for the UK to go further — and deliver stronger regulation of biometrics — but only if ministers adopt the policy recommendations that are being made today.

“The draft [EU] Act doesn’t adequately grapple with the risks arising from emotional recognition systems and classification. They sort them as ‘limited risk’ AI (apart from in some public sector circumstances for example used by law enforcement), only requiring users to be transparent when the technology is being deployed, for example through labelling or disclosure,” she argues.

“Categorisation poses comparable risks to the identification. The Citizens Biometrics Council were concerned about accuracy, both whether tools work well and whether the categories are rooted in evidence or pseudoscience; they pose privacy risks as intimate data is used and could reveal or presume sensitive information about you, like sexuality or religion; and there are concerns that these technologies may be discriminatory in their deployment if they assess whether somebody looks suspicious by the way they walk (their gait), or job worthy from their facial expressions and voice tone.

“We also recommend all biometrics technologies meet standards requirements, and a majority of uses (in the public sector, by public services, in public places or with significant effect) have to undergo a proportionality test in context and prior to use or procurement. Our recommendations ensure comprehensive high standards of regulation are applied to categorisation as well as identification; and private sector, as well as public sector, uses.”

Asked about the UK government’s partial attention to biometrics regulation in the Data Reform Bill, Parker suggests the measures it has set out so far don’t go far enough.

“On the proposals regarding biometric regulation in Data: A New Direction, the focus from the Government seems to be efforts to streamline, clarify and reduce confusion. We’ve identified the need to substantially strengthen oversight functions, which goes beyond reorganisation or clarification,” she tells TechCrunch. “The Citizens Biometrics Council wanted stronger regulation of biometrics, and the Ryder review found that existing governance isn’t fit for purpose: that existing legislation and oversight mechanisms are fragmented, unclear, ineffective and failing to keep pace with the technologies being developed.

“We are also proposing the approach to regulation be strengthened, reflecting the research. We want to see standards developed to assess the accuracy and the scientific validity of these tools — whether they are built on stereotypical or pseudoscientific assumptions. We are also recommending a requirement of a proportionality test to assess any uses of biometrics technologies in the public sector, in public spaces, or where significant decisions are made about individuals (for example in recruitment). That assessment should be of biometrics technologies in context, and before use or procurement.

“Our research demonstrates we need to be more ambitious about regulation than we have seen in the current proposals. But we look forward to seeing the draft legislation to see the further details.”



Social care SaaS maker Birdie tops up with $30M

Social care SaaS maker Birdie tops up with $30M

Birdie, a U.K.-based caretech software-as-a-service maker, has closed a $30 million Series B funding round led by investment firm Sofina, with Omers Ventures and Index Ventures also participating — the latter reupping its backing after leading Birdie’s Series A last year.

Max Parmentier, co-founder and CEO of Birdie, said the latest tranche of funding will go on scaling into continental Europe where it’s started to sign partnerships with local care providers, as well as wider business growth. The new funding brings its total raised since being founded back in 2017 to $52 million.

In Birdie’s home market of the U.K., where it’s been operating for around five years, it’s now working with some 700 care businesses whose staff are delivering “millions” of visits per month to the circa 35,000 care recipients (and 8,000 family members) being supported by its customers — with growth of 3x since the startup last raised.

The SaaS platform provides care workers a suite of digital tools to support their work by streamlining admin and patient management while enabling real-time visibility into care events — helping keep family members informed of important details around their loved one’s care.

Birdie’s wider goal for the business is to use the data its platform is ingesting and structuring to power more personalized — and even preventative — healthcare for the social care sector which remains drastically under-resourced vs the scale of demand for care services.

The sector also suffers from a chronic shortage of staff which is likely driving investor interest in funding platforms like Birdie that promise to drive efficiencies for care customers.

“We want to become a technology partner for home healthcare across continental Europe, where we know the care industry is under increasing pressure,” Parmentier tells TechCrunch. “We’ve already signed new partners in Spain and are in advanced conversations with partners in Ireland. In the near future, we are looking at expanding our footprint to France, Germany and the Nordics.”

“Our first priority is to grow our solution so it can support any care provider, delivering any type of care at home — from complex care to live-in care as we want any older adult to be properly supported,” he adds.

“We are also constantly learning and adapting to better serve our partners and will be looking closely at our existing platform to expand its breadth and capabilities. For example we will be launching a new version of our rostering tool to optimise fulfilment rate, meaning less commuter time and more face-to-face interactions for carers and their care recipients.”

Another focus for the funding will be continuing to build out partnerships, per Parmentier. “We will continue to develop our open ecosystem to partner with health and care providers. Our aim is to invest heavily in building a clinical engine and enhancing our data analytics capabilities to offer predictive insights.”

Asked how Birdie is quantifies efficiency gains for its target care provider customers, he points to a recent study which found that 73% of users save on average between 7-15 hours a week on day-to-day operations — as well as claiming the the platform offers 9x more visibility over day-to-day tasks than other care management software.

“It’s critical as fewer hours doing admin work mean more hours to care for the care recipients,” he argues.

To quantify the quality of care being delivered by users of its platform, the startup has created what it brands as the ‘Birdie Quality Score’ metric — which factors in criteria like alert responsiveness, call monitoring and medication monitoring — and then feeds the data back to care agencies to support them in monitoring and improving the care service they’re providing.

Parmentier says this data feedback loop is resulting in improvements in its care partners’ service quality.

“The aim here is to help them continually improve the quality of their care. As a result, within the first six months as a Birdie user, on average we see a 21% improvement in our partners quality score, with the biggest improvements within a year; 81% of all concerns are resolved in under 72 hours, and 80% of medication concerns are resolved within a 72 hour period — up from 58% within the first month. This is a huge improvement and a testament to the ongoing work of the team.”

Discussing progress on Birdie’s longer term goal of using the care data-points that are being fed into its platform to power a personalized and predictive value-based healthcare delivery model, Parmentier says it’s created its own ontology for tasks and assessments — “based on a well-known comprehensive geriatric assessment framework”.

“The best part is, we’re already seeing the benefits of this data-driven approach and can validate scientific knowledge through our own data. We’re using AI models such as NLP [natural language processing] to further enhance our data analytics capabilities and anticipate health and wellbeing trends for a care recipient,” he goes on.

“Looking ahead, we want to continue to improve our health outcomes, while also scaling the platform. We are already able to recommend specific well-being assessments based on care recipient data but we want to grow this focus and look at particular condition-specific interventions, such as mobility and mental health.”

“From the beginning, our thesis has been that a data-driven solution to home care can help us deliver personalised care to an ageing population. We’ve built Birdie around this concept, and we’re now capable of collecting millions of data points every day that were previously captured on paper, making us the social care platform with the most structured data,” he adds.

On the competitive front, Parmentier says there are numerous legacy Saas providers in the care sector — some focused on care assessment, others providing tools in people and operations management. But he argues Birdie’s modern, platform approach is helping it stand out in a crowd.

“Our all-in-one platform uniquely encompasses digital solutions across the entire care business, and we differentiate ourselves by delivering user-centric products accompanied by a high-touch service approach,” he suggests. “Additionally, by working closely with our partners to provide integrated analytics and insights that highlight performance gaps, we are not only streamlining and digitising many existing processes but we are ultimately improving the quality of care they are providing.”

Commenting on Birdie’s Series B in a statement, Harold Boël, CEO of Sofina, said: The home healthcare tech sector seems ripe for an innovative leader like Birdie to catalyse the necessary social change. Aligned with our strategy to back growing and sustainable businesses, we’re excited to join them on their mission to enrich the lives of millions of older adults through preventive and personalised care at home.”

“What really sets Birdie apart is the combination of an intuitive product experience coupled with a true partnership approach to digital transformation,” added Stéphane Kurgan, venture partner at Index in another supporting statement. “We continue to be impressed by the team’s passion, calibre and commitment to social change and are proud to accompany them on their quest to reinvent care for the better.”



Monday 27 June 2022

Google Cloud’s new sustainability platform aims to bring enterprise climate goals down to earth

Google Cloud’s new sustainability platform aims to bring enterprise climate goals down to earth

If you ask most executives if they want to do the right thing by the planet, chances are they are going to say yes, even if they don’t know exactly what that involves. Some companies could exaggerate their intentions in a process known as “greenwashing,” but companies with more honorable motives need tools to help understand the data about their energy usage, and if they are meeting the goals they have set for themselves.

This week at the first Sustainability Summit, Google Cloud introduced a set of solutions, some building on existing tooling, some new, that are designed to form a sustainability platform of sorts for enterprise companies and governments to set goals, compare against publicly available and internal data and visualize and understand how they are doing when it comes to sustainability goals.

Jenn Bennett, who is technical director for sustainability in the office of the CTO at Google Cloud, says sustainability is such a huge problem, the company wants to give customers the tools to help understand their current state and solve some immediate problems first, taking advantage of the work Google has done internally.

“If I look at a lot of the things that are going on across Google, you may see something like sustainability as a whole. It can involve your food. It’s in your cafeterias. It’s your energy within your data centers. It’s your supply chain and all of your Scope 3 emissions, and yet all these things actually interlink together as a complex ecosystem,” she said.

Google is announcing a set of tools to help, including a new version of Google Earth Engine aimed at enterprise customers, a tool previously only available to scientists and NGOs. The enterprise version gives companies access to sophisticated data with the goal of building high-level visualizations that can show the impact of your company’s raw materials usage on a particular area and how it cascades across the planet.

Rebecca Moore, who directs Google’s geospatial initiatives, says this ability to tap into data pouring in from satellites can give companies real-time insight into their environmental impact. “Google Earth Engine, which we originally launched to scientists and NGOs in 2010, is at the forefront of planetary scale environmental monitoring, with one of the world’s largest publicly available Earth observation data catalogs,” Moore explained.

She added, “It combines data from hundreds of satellites and other sources that are continuously streaming into Earth Engine. This data is then combined with massive geospatial cloud computing resources, which enables transformation of this raw data into timely, accurate, high resolution, decision-relevant insights about the state of the world. This can include forests, water, ecosystems, agriculture and how all of these are changing over time.”

Using Google Earth engine, this gif shows the surface water level change over decades from 1984-2017.

Using Google Earth engine, this image shows how the surface water level changes over decades. Image Credits: Google Cloud

Moore points out that when you bring together data-driven tools like this with Google BigQuery and the Google Maps platform, you get this powerful blend of tooling. “With the power of Google Cloud, and with the intelligence of the Google Earth Engine, we’re helping companies with responsible management of natural resources, while also building sustainable business practices,” she said.

A Satellite-derived Earth Engine image showing seasonal agricultural peaks near the Columbia and Snake Rivers in Washington state. The round fields are corn and soy maturing in different months.

A satellite-derived Earth Engine image showing seasonal agricultural peaks near the Columbia and Snake Rivers in Washington state. The round fields are corn and soy maturing in different months. Image Credits: Google Cloud

The company also announced an audacious goal to be completely carbon-energy free — not carbon neutral, but carbon-energy free — by 2030, an especially difficult challenge when you start dealing with downstream product usage.

One of the tools they are using internally to track those goals is the 24/7 carbon-free energy insights program, which the company will be making available to customers in a pilot program, starting this week.

Maud Texier, head of energy development at Google, says that if the company was the only one to try and meet such a goal, it wouldn’t have much meaning, so they decided to share their insights and learnings with others along the way in the hope that, whether you are Google Cloud customers or not, you can take advantage of the big company’s work.

“​​24/7 is about sparking a movement of organizations that take an interest into grids where they operate. The bigger-picture goal is to decarbonize electricity usage for all and for good. So for the past 10 years, and together with our partners, we’ve collected insights and knowledge about how to progress your business towards a carbon-free energy future,” Texier said.

Bennett says she knows they aren’t there yet, and that’s part of the reason for laying out such an ambitious goal, but the 24/7 program is about sharing information to help other organizations trying to achieve similar goals. “The thing that I think is really important about 2030 is that it’s about setting a bold mission and enabling a whole bunch of really smart engineers to try to come up with creative and innovative solutions to [climate change] problems,” she said.

Justin Keeble, managing director of global sustainability for Google Cloud, says that the company introduced the Carbon Sense Suite last year to help customers understand their carbon usage on Google Cloud itself. This now incorporates both Scope One and Scope Three emissions and will be adding Scope Two in the coming weeks. Customers will also be able to select “Low Carbon Mode,” which restricts their Google Cloud usage to lower carbon emissions data centers.

The company is also making it easier to measure carbon emissions on non-Google products. “We’re also excited to launch a dedicated IAM (integrated access model) role for carbon footprint. This will enable those non-Google Cloud users to easily access the emissions data and use it for tracking or in disclosures,” Keeble explained.

Bennett says they are just getting started, and that the ultimate goal here is to build a base set of sustainability services, which could allow partners, whether professional service firms like Deloitte or Accenture, systems integrators or even independent companies, to build solutions on top of that platform.

“We’ve launched a marketplace where our partners can build ISV solutions that maybe make it easier for enterprises to adopt [sustainability initiatives] more quickly, but yet still have that foundation of the [Google Cloud] platform underneath,” Bennett said.

The announcements taken together represent a broad set of initiatives, but the ultimate goal is to be a sustainability platform where Google Cloud can share what it has learned, while providing a toolset for companies to understand and act on their own data and climate initiatives.